Evergreen Lawn & Landscape had grown for years, but they had never built a system for their past clients. Thousands of finished relationships sat in the CRM, never contacted, while local reviews trickled in at a handful per year.
Two problems were compounding: no reviews meant weaker local rankings, and dormant clients meant leaving easy work to competitors.
Two automations, one system
- Dead-lead reactivation - Every past and inactive client gets a seasonal text with a direct booking link and a concrete offer.
- Review automation - Two hours after any job is completed, the system texts a review link, then a single gentle follow-up.
The results
Over five months Evergreen generated 210+ reviews with a 4.8 average rating and reactivated 18 percent of their dormant client list into booked work. Local rankings followed, and inbound calls grew with it.
Our best new customers came from a list we thought was worthless.
